Consent management - Introduction
Consent management refers to the process of obtaining and managing the consent of individuals in relation to the collection, use, and processing of their personal data. This is an important aspect of data protection and privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States.
Effective consent management involves establishing clear and transparent policies and procedures for obtaining consent, as well as ensuring that individuals are fully informed about how their personal data will be used and have the option to opt-in or opt-out at any time. It also involves maintaining records of consent and ensuring that consent is obtained on an ongoing basis for any new uses of personal data.
Consent management is important for businesses and organizations as it helps to protect the privacy and rights of individuals, and helps to build trust and credibility with customers and stakeholders. It is also an important aspect of compliance with data protection and privacy laws, which can carry significant fines and penalties for non-compliance.
Related Articles
Information security and privacy policies - Introduction
Security and privacy levels refer to the measures and controls that are put in place to protect data and ensure the confidentiality, integrity, and availability of information and systems. Security refers to the protection of data and systems from ...GDPR - Introduction
The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy law that was adopted by the European Union (EU) in 2016. It replaces the 1995 EU Data Protection Directive and is designed to harmonize data protection laws ...First-party data - Introduction
First-party data is data that is collected and owned by a company or organization. It is a critical business asset because it provides valuable insights and information about the company's customers, products, and operations. One of the main benefits ...Tag management - client and serverside
Tag management is the process of organizing and managing the tracking and marketing tags that are used on a website or mobile app. These tags, also known as "snippets" of code, are used to collect data and track user behavior, as well as to serve ...Data protection - Introduction
Data protection is the practice of safeguarding personal and sensitive information from unauthorized access, use, disclosure, or destruction. It is an important aspect of data management and is critical for ensuring the privacy and security of ...